About Us
Our story and why we do this...
We began our journey around 2012, understanding the power of having a beard. It was during this time, the founder began his growth simultaneously seeking spirituality, physical fitness, and a mindset to being a King of which he seen from his father and forefathers. He knew that in order to teach his sons also, he would first have to re-structure his life and live by the three main principles to which guides a true king; Integrity, Honor, and Loyalty. We all want to be kings of our family and community and raise our boys and nephews to be the same. They will look up to us with Honor and respect as we exemplify daily the importance of Integrity in our operations and Loyalty to those who we protect and love.
Living by these three principles daily while maintaining a beard of royalty only made sense to establish quality products and garments that would extend our message and give positive roots to our generations. This gave birth to AKAB and it's infamous logo which has now become more than a household hair care product, it's a lifestyle.
So what exactly does AKAB mean?
AKAB is an acronym which started out meaning "All Kings Are Bearded." This was an exclusive line of products initially intended for the bearded only. Now we have grown to extending our brand to be more inclusive, a brand that empowers self confidence in what defines as "Your Origin." In simple terms, we believe you should "Stay True to Your Origin."
Stay True to Your Origin
Be yourself naturally, only changing for the better; uphold your roots, stand on your foundation; embrace your culture, beliefs, and practices; most importantly, stay faithful and true to your origin, the beginning of all origin, the creator.
Our Promise to You Always
We are committed to being all natural, upholding high standards in quality, and carefully picked original pieces that exemplify the 3 principles of Akab Life - integrity, honor, and loyalty.